The basic determinant of any customer’s buying behavior is classified as__________?
A. culture
B. relatives
C. supply by company
D. demand by others
Analyzing Consumer Markets
The first step in buying, decision process is to__________?
The first step in buying, decision process is to__________?
A. recognize problem
B. search of information
C. deciding information sources
D. problem analysis
The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?
The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?
A. central cues
B. value cues
C. peripheral cues
D. value route
The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?
The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?
A. internal factors
B. external factors
C. social classes
D. economic variables
The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?
The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?
A. peripheral heuristic
B. anchoring heuristic
C. geographical heuristic
D. adjusting heuristic
The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?
The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?
A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation
The process of doing two or more tasks at a single time is called__________?
The process of doing two or more tasks at a single time is called__________?
A. multitasking
B. motivational aspects
C. time constrained
D. money constrained
The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic
The way how information taken out from customer’s memory or mind is classified as________?
The way how information taken out from customer’s memory or mind is classified as________?
A. memory revival
B. memory retrieval
C. memory encoding
D. memory decoding
The groups that people think to join are classified as_________?
The groups that people think to join are classified as_________?
A. leader groups
B. party groups
C. aspiration groups
D. associative groups