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Analyzing Consumer Markets

When the customer chooses the brands on its own perception for important attributes, it is classified as__________?

Analyzing Consumer Markets, Marketing Mcqs /
When the customer chooses the brands on its own perception for important attributes, it is classified as__________?

A. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics

When the customer chooses the brands on its own perception for important attributes, it is classified as__________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The process through which we organize, select and compile information to create meaningful picture is classified as_________?

Analyzing Consumer Markets, Marketing Mcqs /
The process through which we organize, select and compile information to create meaningful picture is classified as_________?

A. motivation
B. perception
C. loyalty
D. status quo

The process through which we organize, select and compile information to create meaningful picture is classified as_________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?

Analyzing Consumer Markets, Marketing Mcqs /
The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?

A. selective noticing
B. selective shopping
C. selective attention
D. selective retention

The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?

Analyzing Consumer Markets, Marketing Mcqs /
The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?

A. prospect theory
B. integration theory
C. segregation theory
D. alternative theory

The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The complete set of stored information and information strength is classified as_________?

Analyzing Consumer Markets, Marketing Mcqs /
The complete set of stored information and information strength is classified as_________?

A. associative network memory model
B. distributive network memory model
C. classified network memory model
D. representative network memory model

The complete set of stored information and information strength is classified as_________? Read More »

Analyzing Consumer Markets, Marketing Mcqs