A. expansible market
B. no expansible market
C. expanding expenditure
D. limited expenditure
Analyzing Consumer Markets
The non-significant social and economic marketing activity is called ___________?
A. fad
B. fade fashion
C. marketing shade
D. short-term marketing wave
The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as ____________?
A. reference groups
B. affecting groups
C. marketing groups
D. retailer groups
The buying person’s spouse and children is classified __________?
A. family of procreation
B. family orientation
C. inspiration orientation
D. group orientation
When the marketers offer the products which is representation of the category as a whole is classified as ____________?
A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic
The representative heuristic and availability heuristic are the types of ____________?
A. motivation heuristic
B. peripheral heuristic
C. expectancy heuristic
D. decision heuristic
The effect of references, family and statuses are classified as ________?
A. effect of social factors
B. effect of cultural factors
C. effect of economic factors
D. effect of global factors
The process of where, when and how information gets into person’s memory is called ___________?
A. memory encoding
B. memory decoding
C. memory retrieval
D. memory revival
The ‘expectancy value model’ is classified as __________?
A. compensatory model
B. non compensatory model
C. realistic model
D. approached model
The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as ____________?
A. social factors
B. personal factors
C. family factors
D. status factors