Question:

From the perspective of sales, advertisements are required for

A.

Profits

B.

Loss

C.

Increasing Sales

D.

Decreasing Sales

Answer» c. Increasing Sales

Question:

“Slightly ahead of its time.”

A.

Youtube

B.

The Daily Telegraph

C.

Lehman Brothers

D.

Panasonic

Answer» d. Panasonic

Question:

Full form of ASCI is _____

A.

Advertising Standard Code of India

B.

Advertising Self Council of India

C.

Advertising Social Communication of India

D.

Advertising Standards Council of India

Answer» d. Advertising Standards Council of India

Question:

Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights

A.

Advertising clutter

B.

Corporate Social Responsibility

C.

Advertising revolution

D.

Mass advertising

Answer» b. Corporate Social Responsibility

Question:

Advertisement aims at _________

A.

Product selling

B.

Marketing

C.

Customer relations

D.

Mass communication

Answer» d. Mass communication

Question:

This can be the disadvantages of Internet Marketing

A.

Security Concern

B.

Convenience

C.

customization

D.

Inexpensive

Answer» a. Security Concern

Question:

Who will be the celebrity endorsing the bike Suzuki Hayate ?

A.

Salman Khan

B.

Hritik Roshan

C.

Sunny Deol

D.

Shahid Kapoor

Answer» a. Salman Khan

Question:

Which of the following reason for that advertising is criticized for?

A.

Comment of ethnic minority

B.

Advertising on women

C.

Advertising on children

D.

Advertising on old people

Answer» a. Comment of ethnic minority

Question:

A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ________

A.

Advertising

B.

Brand Promotion

C.

Brand Placement

D.

Brand Management

Answer» b. Brand Promotion

Question:

An event dealing with ‘prevention of drug abuse’ done by a company is a part of:

A.

Social Marketing

B.

Social branding

C.

Brand promotion

D.

Direct Marketing

Answer» a. Social Marketing