Question:

Full form of PPC is

A.

Pay-per-click advertising

B.

Point per customer

C.

Point pay customer

D.

Paid Point calculation

Answer» a. Pay-per-click advertising

Question:

Mass culture is also known as :

A.

Public culture

B.

Popular culture

C.

Media culture

D.

Traditional culture

Answer» b. Popular culture

Question:

Advertising that is set in small type and arranged according to categories or interests

A.

Display ads

B.

Classified ads

C.

Testimonial ads

D.

Banner ads

Answer» b. Classified ads

Question:

________has an impact on people that can be negative as well as positive.

A.

Values

B.

Impressions

C.

Advertising

D.

Brand

Answer» c. Advertising

Question:

_____ is quite similar to booklet in physical make up except that it is larger and presents wider variety of items.

A.

Catalogue

B.

Booklets

C.

Price List

D.

Sales Letters

Answer» a. Catalogue

Question:

______describes advertising in a medium such as a newspaper, magazine, or trade journal.

A.

Online advertising

B.

Television advertising

C.

Press advertising

D.

Digital advertising

Answer» c. Press advertising

Question:

Showing the product in a picture as being bigger than it actually is an example of

A.

Deception

B.

Subliminal Ads

C.

Obscene ads

D.

Challenging

Answer» a. Deception

Question:

An event of creating awareness about global warming and importance of tree plantation done by any company is a part of:

A.

Direct Marketing

B.

Public Relations

C.

Social Marketing

D.

Event Management

Answer» c. Social Marketing

Question:

_____________ Advertising is done by a company to create awareness for goods and services and is required by other companies for their production of goods.

A.

Retail

B.

Consumer

C.

Industrial

D.

Product

Answer» c. Industrial

Question:

Direct mails means writing to customers_____

A.

Directly

B.

Indirectly

C.

legally

D.

Non personally

Answer» a. Directly