Question:

Popular culture and __________________share the use of same mass media method.

A.

Advertising

B.

Marketing

C.

Branding

D.

Sales Promotion

Answer» a. Advertising

Question:

In the promotion of a social marketing programme one of the important elements that can have a long standing effect is :

A.

Reach

B.

Slogan

C.

Satellite Channels

D.

Money

Answer» b. Slogan

Question:

Advertising is a form of…. intended to persuade an audience to purchase a product or services

A.

Communication

B.

Sales

C.

Market Planning

D.

Revenue Planning

Answer» a. Communication

Question:

____ defined global advertising as “international ads which are addressed to multicultural audiences”

A.

Dozmal & kernan (1993,p.1)

B.

Dozmal (1993)

C.

Kernan (1993)

D.

Dozman & kernan (1990)

Answer» a. Dozmal & kernan (1993,p.1)

Question:

Usually in Indian advertisement women are shown as _______________

A.

Childlike & Submissive.

B.

Independent

C.

Fearless

D.

Strong

Answer» a. Childlike & Submissive.

Question:

According to Oxford Dictionary the word ‘to advertise’ means_____

A.

To describe product

B.

To make generally or publicly known

C.

To build image

D.

To make people think

Answer» b. To make generally or publicly known

Question:

Which act has been enacted in place of MRTP Act?

A.

Competition Act

B.

Monopoly Act

C.

Foreign Exchange Act

D.

Licensing Act

Answer» a. Competition Act

Question:

Printed matter that runs over the edges of an outdoor board or a page leaving no margin is known as

A.

Bleed

B.

Solus

C.

Broadsheets

D.

Classified

Answer» a. Bleed

Question:

“The name you can bank upon.”

A.

Toshiba

B.

Punjab National Bank

C.

Epson

D.

Sony

Answer» b. Punjab National Bank

Question:

Advertising is almost always briefer than instances of ____________ culture.

A.

Rural

B.

Popular

C.

Urban

D.

Backward

Answer» b. Popular