Question:

A consumer contest is an example of _____.

A.

Personal Selling

B.

Direct Marketing

C.

Sales Promotion

D.

Publicity

Answer» c. Sales Promotion

Question:

The ____________ is the link between the wholesaler and consumer.

A.

Manufacturer

B.

Wholesaler

C.

Retailer

D.

Jobber

Answer» c. Retailer

Question:

“With you all the way.”

A.

SBI

B.

Intel

C.

Skoda

D.

Exxon Mobil

Answer» a. SBI

Question:

____________ Advertising is used mostly by Banks and financial Institutions.

A.

Industry

B.

Bank

C.

Financial

D.

Investment

Answer» c. Financial

Question:

Privatization of public sector undertakings by selling of parts of the equity of the PSU to the private sector is known as……………

A.

Disinvestment

B.

Outsourcing

C.

Tax reforms

D.

Foreign exchange reforms

Answer» a. Disinvestment

Question:

Which P stands for Marketer’s budget

A.

Product

B.

Price

C.

Purse Strings

D.

Policy

Answer» c. Purse Strings

Question:

The central theme of an advertisement that motivates the consumer to make a purchase decision is?

A.

Advertising appeal

B.

Advertisement script

C.

Slogan

D.

Headline

Answer» a. Advertising appeal

Question:

What is the primary goal of Social Marketing?

A.

Financial Growth

B.

Promotion

C.

Brand Building

D.

Social Good

Answer» d. Social Good

Question:

Full form of ASCI is

A.

Advertising Standard Code of India

B.

Advertising Self Council of India

C.

Advertising Social Communication of India

D.

Advertising Standards Council of India

Answer» d. Advertising Standards Council of India

Question:

Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising.

A.

Negative

B.

Positive

C.

Neutral

D.

Criticism

Answer» b. Positive