Question:

____ advertising is to be done to create good company image in the minds of consumer and the general public.

A.

Negative advertising

B.

Social responsibility advertising

C.

Comparative advertising

D.

Fear advertising

Answer» b. Social responsibility advertising

Question:

Investment made by MNCs are termed as:

A.

Indigenous investments

B.

Foreign Investments

C.

Entrepreneur’s investments

D.

International Investments

Answer» b. Foreign Investments

Question:

Advertising in a specialist ____can reach your target market quickly and easily

A.

Radio

B.

Magazine

C.

Newspaper

D.

Television

Answer» a. Radio

Question:

Like a good neighbor, ___________ is there.

A.

Allstate

B.

Prudential

C.

Geiko

D.

State Farm

Answer» d. State Farm

Question:

The emerging global economy will bring us into worldwide competition with significant _________________for both marketers and consumers.

A.

Advantages

B.

Disadvantages

C.

Aspects

D.

Changes

Answer» a. Advantages

Question:

The process of translating thought into a symbolic form is known as ______________

A.

Decoding

B.

Feedback

C.

Noise

D.

Encoding

Answer» d. Encoding

Question:

How many P’s are there in Social Marketing?

A.

7

B.

10

C.

8

D.

9

Answer» d. 9

Question:

In India, liberalisation & privatisation began from:

A.

1991

B.

1971

C.

1981

D.

1947

Answer» a. 1991

Question:

Global advertising refers to ____

A.

Domestic advertising

B.

Regional advertising

C.

International advertising

D.

National advertising

Answer» c. International advertising

Question:

Which is NOT the tool for Direct Marketing

A.

E mails

B.

Catalogues

C.

Public Relations

D.

Text Messages

Answer» c. Public Relations