Question:

Which of the following is more of personal medium of advertisement?

A.

Internet Advertisement

B.

Broadcast Media

C.

Direct Mail Advertising

D.

Print Media

Answer» c. Direct Mail Advertising

Question:

Katrina Kaif’s Commercial of slice became famous because of her subtle seductive act in the advertisement which was known as __________

A.

Kamasutra.

B.

Aamsutra.

C.

Karmasutra.

D.

Humorous.

Answer» b. Aamsutra.

Question:

Liberalisation of industrial licensing which resulted in delicensing comes under which policy?

A.

New Trade Policy

B.

New Industrial Policy

C.

New Regional policy

D.

New Social policy

Answer» b. New Industrial Policy

Question:

Status of print media during post-independence is

A.

Advertising has been the major source of income

B.

Owning a newspaper was only business

C.

Creativity was little

D.

Industry started more creative advertising along with factual advertising

Answer» d. Industry started more creative advertising along with factual advertising

Question:

After liberalization consumers have become more

A.

Adventurous and demanding

B.

Risk evaders

C.

Less knowledgeable

D.

Less demanding

Answer» a. Adventurous and demanding

Question:

Privatization of public sector undertakings by selling of parts of the equity of the PSUg to the private sector is known as……………

A.

Disinvestment

B.

Outsourcing

C.

Tax reforms

D.

Foreign exchange reforms

Answer» a. Disinvestment

Question:

“Growth is life”

A.

Reliance industries Limited

B.

Volkswagen

C.

KMART

D.

Maruti Suzuki

Answer» a. Reliance industries Limited

Question:

Which of these was not a change brought about by liberalization?

A.

Single channel to multiple cable channels

B.

Multimedia growth

C.

Greater market research and media planning

D.

Cuts in media spending

Answer» d. Cuts in media spending

Question:

____ is the final user of product or service.

A.

Retailer

B.

Manufacturer

C.

Consumer

D.

Dealer

Answer» c. Consumer

Question:

What was the one major proposal of the new industrial policy(1991)?

A.

NRIS will not be allowed capital investment in India

B.

Facility of FDI upto 5% in high priority industry

C.

Import restrictions on technical knowhow for one year

D.

Abolition of industrial licensing except six industries

Answer» d. Abolition of industrial licensing except six industries