Question:

Who initiated Social Marketing concept?

A.

Michael E. Porter

B.

John Hegarty

C.

Philip Kotler

D.

Ryan Holiday

Answer» c. Philip Kotler

Question:

Advertising is an important source of revenue to ____

A.

Advertisers

B.

Public

C.

Media

D.

Government

Answer» c. Media

Question:

Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

A.

Push strategy

B.

Pull strategy

C.

Blocking strategy

D.

Integrated strategy

Answer» a. Push strategy

Question:

Full form of SEO is

A.

Search engine optimization

B.

Separate engaging order

C.

Social engagement optimization

D.

Social Engine operations

Answer» a. Search engine optimization

Question:

Disadvantages of Digital Marketing.

A.

Global Reach

B.

Lower cost

C.

Improved conversation rates

D.

Privacy Issues

Answer» d. Privacy Issues

Question:

Cable Television Network Rules was established in

A.

1991

B.

1992

C.

1993

D.

1994

Answer» d. 1994

Question:

LIC advertisements are an example of ________________ advertising.

A.

Consumer

B.

Political

C.

Financial

D.

Retail

Answer» c. Financial

Question:

“Sense and Simplicity”

A.

PHILLIPS

B.

Chevron Corporation

C.

TCS AKAI

D.

AKAI

Answer» a. PHILLIPS

Question:

What was the one major proposal of new industrial policy (1991)?

A.

NRI will not be allowed for capital investment in India

B.

FDI up to 51% to high priority sector

C.

Import restrictions on technological know-how for 1 year

D.

Abolition of Industrial licensing except for six industries

Answer» d. Abolition of Industrial licensing except for six industries

Question:

_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

A.

advertisement media

B.

advertisement copy

C.

advertising layout

D.

teaser advertisements

Answer» a. advertisement media