Question:

Advertising laws vary in different countries depending on the ____

A.

Content, cultural, implications & tax levied

B.

Only on content

C.

Only on culture

D.

Only on tax levied

Answer» a. Content, cultural, implications & tax levied

Question:

Handwritten posters in the 16th and the 17th century which are considered to be the forerunners of advertising are

A.

Pamphlets

B.

Siquis

C.

Billboards

D.

Brochures

Answer» b. Siquis

Question:

Three common advertising appeals include ________

A.

Objectivity. Frequency, Timeliness

B.

Fear, Sex & Humour

C.

Guilt, ego , enrichment

D.

Possessiveness, pride & social status

Answer» b. Fear, Sex & Humour

Question:

Advertising changed lifestyles by creating

A.

Demand

B.

Aspirations

C.

Jobs

D.

Competition

Answer» b. Aspirations

Question:

Broadcast media consists of

A.

Telegraph

B.

Television

C.

Brochure

D.

Posters

Answer» b. Television

Question:

__________ is used heavily when introducing a new product category

A.

Persuasive advertising

B.

Inferential advertising

C.

Reminder advertising

D.

Informative advertising

Answer» d. Informative advertising

Question:

Industrial advertising is also known as____ advertising.

A.

Business to consumer

B.

Business to government

C.

Business to dealers

D.

Business to business

Answer» d. Business to business

Question:

The process of reserving time or time periods with a station or network; checking on available advertising time.

A.

Free time

B.

Cross time

C.

Clear time

D.

Reserved time

Answer» c. Clear time

Question:

Outdoor advertising involves the use of _____

A.

Sign and billboards

B.

Newspaper

C.

Magazines

D.

Radio

Answer» a. Sign and billboards

Question:

TRAI full form is

A.

Telecom Regional Area Institute

B.

Telecom Railway Information

C.

Telecom Regulatory Authority of India

D.

Telecom Regional Area of India

Answer» c. Telecom Regulatory Authority of India