Question:

The content and context of a message contained in an advertisement is called?

A.

Ad copy

B.

Script

C.

Body

D.

Advertising appeal

Answer» a. Ad copy

Question:

Integrating the economy of a country with the economies of other countries is known as:

A.

Liberalisation

B.

Privatisation

C.

Globalisation

D.

Materialism

Answer» c. Globalisation

Question:

Which year was FERA liberalized?

A.

2020

B.

2008

C.

1993

D.

1901

Answer» c. 1993

Question:

Open-Ended loans are loans in which you can take loans____

A.

Several times

B.

Two times

C.

Fixed time

D.

Three times

Answer» a. Several times

Question:

Full form of USP

A.

Unique selling point

B.

Unique selling proposition

C.

Unique selling perception

D.

Unique selling product

Answer» b. Unique selling proposition

Question:

The budget calculated for any social marketing activity in as money or man hours investment is termed as:

A.

Product cost

B.

Price

C.

Policy

D.

Paid event

Answer» a. Product cost

Question:

Pick a brand that Mary Kom is not a brand ambassador for

A.

Assam Tourism

B.

Puma

C.

BSNL

D.

Tribes India

Answer» a. Assam Tourism

Question:

Pinterest, Tumblr, Flickr, are the example of

A.

Social Networking site

B.

Display Advertising

C.

Search Engine marketing

D.

Mobile Advertising

Answer» a. Social Networking site

Question:

The aim of retail advertiser differs from that of______

A.

State advertiser

B.

Manufacturer

C.

District advertiser

D.

National advertiser

Answer» d. National advertiser

Question:

The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as

A.

Appeal

B.

Need

C.

Demand

D.

Desire

Answer» a. Appeal