Question:

The advertisement made on century plywood & Honda Mobilo depicts ______

A.

Example of Independent senior citizens.

B.

Example of negative ad for citizens.

C.

Example of dependent citizens.

D.

Generation Gap.

Answer» a. Example of Independent senior citizens.

Question:

______________ advertising is the communication either supporting or opposing a candidate for the nomination to an office.

A.

Consumer

B.

Retail

C.

Political

D.

Business

Answer» c. Political

Question:

Typical ad agency clients contain businesses and ________, non-profit organization and government agency.

A.

Corporate Law

B.

Companies

C.

Companies Law

D.

Corporation

Answer» d. Corporation

Question:

An advertisement of Slice showcasing Katrina Kaif with Tagline ‘Aamsutra’ is an example of _____.

A.

Women as sexual object

B.

As successful actor

C.

As a successful woman

D.

Brand ambassador

Answer» a. Women as sexual object

Question:

MNCs increase:

A.

Competition

B.

problems

C.

Unemployment

D.

inflation

Answer» a. Competition

Question:

Advertising is affected by ________ forces

A.

PESTEL

B.

AIDA

C.

Need

D.

Super Human

Answer» a. PESTEL

Question:

What are events and experiences?

A.

It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

B.

These are company sponsored activities and programs designed to create brand-related interactions with customers.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» b. These are company sponsored activities and programs designed to create brand-related interactions with customers.

Question:

Industrial Advertising caters to a _____________ target audience

A.

large

B.

substantial

C.

niche

D.

wide

Answer» c. niche

Question:

What is personal selling?

A.

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» a. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

Question:

____________ Advertising deals with domestic market that includes families and individuals.

A.

B2B

B.

Consumer

C.

Generic

D.

Brand

Answer» b. Consumer