Question:

The 2014 BJP campaign was effective, the slogan used was:

A.

Acche Din aane wale hai

B.

GaribiHatao

C.

Modi Wave

D.

Kamal aapkesaath

Answer» a. Acche Din aane wale hai

Question:

Ads Targeting children have been noted to ________

A.

Strengthening parent child relation.

B.

Happiness in parents mind, heart.

C.

Parents get overjoyed.

D.

Increase parents’ child conflict.

Answer» d. Increase parents’ child conflict.

Question:

The _______________ is the foundation of any advertising or marketing campaign.

A.

Research

B.

Target Segmentation

C.

Creative Brief

D.

Media Planning

Answer» c. Creative Brief

Question:

Floor stands, shelf-talkers, dump bins, and door signs are types of what kind of advertising?

A.

POP

B.

Interactive Advertising

C.

Online Advertising

D.

Pop Up Advertising

Answer» a. POP

Question:

The particular P that refers to providing mental guidelines for future behaviour of the people in social marketing is:

A.

Policy

B.

Public method

C.

Promotion

D.

Psychographics

Answer» a. Policy

Question:

Political environment determines _______

A.

The policies & trade relations of any country

B.

Social class distribution

C.

Media availability

D.

Political party

Answer» a. The policies & trade relations of any country

Question:

“Mummygiri nahin chalegi”

A.

Frooti

B.

Rasna

C.

Cadbury Cocoa

D.

Tang

Answer» d. Tang

Question:

Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________

A.

Childhood Obesity.

B.

Amusement.

C.

Entertainment.

D.

Fitness.

Answer» a. Childhood Obesity.

Question:

Who is the brand ambassador for the ‘Beti Bachao, Beti Padhao’ Yojana?

A.

Sakshi Malik

B.

Kapil Dev

C.

Dipa Karmarkar

D.

Mithali Raj

Answer» a. Sakshi Malik

Question:

Which of the following actor is not associated with “Swachh Bharat Mission Campaign”?

A.

Twinkle Khanna

B.

Raveena Tandon

C.

Shilpa Shetty

D.

Juhi Chawla

Answer» a. Twinkle Khanna