Question:

A marketing document that summarizes the current state of the marketplace as it relates to a specific brand.

A.

Brand

B.

Positioning

C.

Situation Analysis

D.

Media Strategy

Answer» c. Situation Analysis

Question:

The first step in developing an advertising program should be to:

A.

Set advertising objectives.

B.

Set the advertising budget.

C.

Evaluate advertising campaigns.

D.

Develop advertising strategy.

Answer» a. Set advertising objectives.

Question:

When you care enough to send the very best.

A.

FTD Flowers

B.

FedEX

C.

Hallmark

D.

UPS

Answer» c. Hallmark

Question:

“Born in Japan Entertaining The World”

A.

Yamaha

B.

Sony

C.

Sansui

D.

Hitachi

Answer» c. Sansui

Question:

The relationship of advertising to ______is perceived as criticism on advertising.

A.

Materialism

B.

FMCG products

C.

New products

D.

Old people

Answer» a. Materialism

Question:

Showcasing women _____in the advertising is highly criticized.

A.

As a mother

B.

Stereotype

C.

As successful

D.

As working woman

Answer» b. Stereotype

Question:

At what stage of the PLC (Product Life Cycle) can a higher price usually be charged?

A.

Introduction

B.

Maturity

C.

Growth

D.

Decline

Answer» c. Growth

Question:

Online Advertising is _______ compared to other forms of traditional advertising

A.

Relevant

B.

Interactive

C.

Popular

D.

Lucrative

Answer» b. Interactive

Question:

Federation of Indian Chambers of Commerce and Industry formed in

A.

1927

B.

1926

C.

1925

D.

1924

Answer» a. 1927

Question:

Globalisation has led to improvement in living conditions:

A.

Of all the people

B.

Of people in developed countries

C.

Of workers in the developing countries

D.

Internationally

Answer» c. Of workers in the developing countries