Question:

Industrial advertising is _______________

A.

Factual

B.

Imaginary

C.

Uses Fear Appeal

D.

Humorous

Answer» a. Factual

Question:

The criticism of advertising is advertising can make ____ and ____ effect on the society.

A.

Positive and negative

B.

Persuading and convincing

C.

Fraud and pretentious

D.

Only on young and women

Answer» a. Positive and negative

Question:

Palmer opened the first American advertising agency at________ in 1850

A.

Pennsylvania

B.

Philadelphia

C.

San Fransisco

D.

Pittsburgh

Answer» b. Philadelphia

Question:

“Growing and Protecting your wealth”

A.

Prudential Insurance Company

B.

Punjab National Bank

C.

LEE

D.

ICICI

Answer» a. Prudential Insurance Company

Question:

Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

A.

to inform

B.

to persuade

C.

to remind

D.

to make profits

Answer» d. to make profits

Question:

What is public relations?

A.

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» d. A variety of programs directed toward improving the relationship between the organisation and the public.

Question:

Which of the following is not an example of persuasive advertising?

A.

Persuading customers to receive a sales call

B.

Encouraging the customer to purchase now

C.

Building brand preference

D.

Explaining how the product works

Answer» d. Explaining how the product works

Question:

Specialists in digital advertising have to plan the strategies according to the ___

A.

Medium

B.

Technology

C.

Audience

D.

Culture

Answer» a. Medium

Question:

Which of the following Indian industries has been hit hard by globalisation:

A.

IT

B.

Toy making

C.

Jute

D.

Cement

Answer» b. Toy making

Question:

Liberalisation aims at:

A.

Socialistic pattern of society

B.

Economic Planning

C.

Economic Reforms

D.

Land Reforms

Answer» c. Economic Reforms