Question:

When advertising is made through newspapers, magazines, radio, TV programmes etc. so that people can get the message at home is known as______ advertising

A.

Indoor

B.

Outdoor

C.

Direct

D.

Display

Answer» a. Indoor

Question:

A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need

A.

Functional

B.

Symbolic

C.

Biological

D.

Utilitarian

Answer» a. Functional

Question:

LPG stands for _____

A.

Liberalisation privatisation globalisation

B.

Liberty private glocal

C.

Liberal privacy globalization

D.

Liberation private global

Answer» a. Liberalisation privatisation globalisation

Question:

Effective marketing includes

A.

After sales service

B.

Employee retention

C.

HR policy

D.

Infrastructure

Answer» a. After sales service

Question:

Liberalisation made a shift from a seller’s market to:

A.

Advertiser’s market

B.

Buyer’s market

C.

Restrictive market

D.

Monopoly market

Answer» b. Buyer’s market

Question:

A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

A.

Advertising campaign.

B.

Advertising objective.

C.

Advertising criterion.

D.

Advertising evaluation.

Answer» b. Advertising objective.

Question:

It is criticized that advertising causes people to give too much importance to _______

A.

Fashion

B.

Material goods

C.

Cost of product

D.

Standard of living

Answer» b. Material goods

Question:

One P ethically groups need to follow

A.

Place

B.

Policy

C.

Promotion

D.

Privacy

Answer» b. Policy

Question:

It includes both paid search results and organic search results

A.

Search Engine Result

B.

Search Engine Marketing

C.

Cost Per Click

D.

Search Analytics

Answer» b. Search Engine Marketing

Question:

Virat Kohli is the brand ambassador for which brand?

A.

Herbalife Products

B.

Indian Olympic Association goodwill ambassador

C.

Asian Paints

D.

Toyota

Answer» d. Toyota