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Advertising in Contemporary Society solved MCQs

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

Question:

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

A.

Push strategy

B.

Pull strategy

C.

Blocking strategy

D.

Integrated strategy

Answer» b. Pull strategy

Note: The above multiple-choice question is for all general and Competitive Exams in India

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy? Read More »

Advertising in Contemporary Society solved MCQs

____________ is one of the example campaigns of Industrial Advertising

Question:

____________ is one of the example campaigns of Industrial Advertising

A.

Global India

B.

Swachh Bharat

C.

Vande Bharat

D.

Skill India

Answer» d. Skill India

Note: The above multiple-choice question is for all general and Competitive Exams in India

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Advertising in Contemporary Society solved MCQs

________ is the oral communication with potential buyers of a product with the intention of making a sale.

Question:

________ is the oral communication with potential buyers of a product with the intention of making a sale.

A.

Personal Selling

B.

Direct Marketing

C.

Sales Promotion

D.

Publicity

Answer» a. Personal Selling

Note: The above multiple-choice question is for all general and Competitive Exams in India

________ is the oral communication with potential buyers of a product with the intention of making a sale. Read More »

Advertising in Contemporary Society solved MCQs

Benetton ‘Unhate’ ad campaign, featuring world leaders kissing is a case of ____

Question:

Benetton ‘Unhate’ ad campaign, featuring world leaders kissing is a case of ____

A.

Subliminal ads

B.

Misleading

C.

Obscene

D.

Appealing

Answer» a. Subliminal ads

Note: The above multiple-choice question is for all general and Competitive Exams in India

Benetton ‘Unhate’ ad campaign, featuring world leaders kissing is a case of ____ Read More »

Advertising in Contemporary Society solved MCQs

The large volume of advertising in a society is known as ____

Question:

The large volume of advertising in a society is known as ____

A.

Advertising clutter

B.

Deception

C.

Mass advertising

D.

Large scale advertising

Answer» a. Advertising clutter

Note: The above multiple-choice question is for all general and Competitive Exams in India

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Advertising in Contemporary Society solved MCQs