Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

Question:

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

A.

Push strategy

B.

Pull strategy

C.

Blocking strategy

D.

Integrated strategy

Answer» b. Pull strategy

Note: The above multiple-choice question is for all general and Competitive Exams in India

________ is the oral communication with potential buyers of a product with the intention of making a sale.

Question:

________ is the oral communication with potential buyers of a product with the intention of making a sale.

A.

Personal Selling

B.

Direct Marketing

C.

Sales Promotion

D.

Publicity

Answer» a. Personal Selling

Note: The above multiple-choice question is for all general and Competitive Exams in India