Question:

_____ advertising means international advertising which are addressed to multi cultural audeinces

A.

Global

B.

Local

C.

National

D.

Global + local

Answer» a. Global

Question:

Which was a system of licenses and regulations that one need to follow in order to set up a business in India between 1947-1991 ?

A.

Democrat Raj

B.

License Raj

C.

India Raj

D.

Business Raj

Answer» b. License Raj

Question:

_____ makes people buy things they do not need.

A.

Advertising

B.

Public relation

C.

Personal selling

D.

Email marketing

Answer» a. Advertising

Question:

Sponsorship belongs to the promotional tool to _________________.

A.

Business Marketing

B.

Marketing

C.

Marketing Management

D.

Advertising

Answer» b. Marketing

Question:

“Your Right Partner”

A.

The Indian Express

B.

Hewlett Packard

C.

Barclays

D.

Standard Chartered Bank

Answer» d. Standard Chartered Bank

Question:

For making advertisements more effective, the manufacturers improve _____________and launch new products.

A.

Existing Products

B.

Advertising Style

C.

Marketing Channels

D.

Sponsors

Answer» a. Existing Products

Question:

It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends:

A.

Social Marketing

B.

Personal Marketing

C.

Direct Marketing

D.

Need based marketing

Answer» a. Social Marketing

Question:

Axe body spray ads are examples of _____

A.

Subliminal ads

B.

Misleading

C.

Obscene

D.

Appealing

Answer» c. Obscene

Question:

The objective of advertising is to ___something.

A.

Produce

B.

Create

C.

Sell

D.

Purchase

Answer» c. Sell

Question:

What is social media marketing?

A.

It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

B.

These are company sponsored activities and programs designed to create brand-related interactions with customers.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

It refers to the process of promoting business or websites through social media channels.

Answer» d. It refers to the process of promoting business or websites through social media channels.