Question:

The advertisement like Gillet & old spice for males & santoor or fair & lovely for females are examples of ______

A.

Gender Bias.

B.

Social

C.

Moral.

D.

Religious.

Answer» a. Gender Bias.

Question:

Advertising Agencies Association of India was formed in

A.

1945

B.

1944

C.

1943

D.

1942

Answer» a. 1945

Question:

In social marketing the Place element refers to:

A.

Distribution system

B.

Location

C.

Destination of the event

D.

Location of the company

Answer» a. Distribution system

Question:

Liberalisation boosted Indian advertising by

A.

Creating competition in the market

B.

Increased government spending

C.

Creating more literacy

D.

Creating more monopolies

Answer» a. Creating competition in the market

Question:

“Software powers the Internet.”

A.

NDTV Profit

B.

Air Canada

C.

Oracle

D.

AT&T

Answer» c. Oracle

Question:

The “address” that tells the browser the specific place you want to go to

A.

Netscape

B.

HTML

C.

Surfing

D.

URL

Answer» d. URL

Question:

Which is an organisation of more than 180 countries working for monetary co-operation, trade and financial stability globally?

A.

International Monetary Fund

B.

Reserve Bank of India

C.

National Money Fund

D.

Supreme Court

Answer» a. International Monetary Fund

Question:

___________ is paid communication to promote a product, service, brand or cause through the media.

A.

PR

B.

Advertising

C.

Media

D.

Marketing

Answer» b. Advertising

Question:

Advertising a public interest program has ____impact on society.

A.

Negative

B.

Positive social

C.

Negative social

D.

No impact

Answer» b. Positive social

Question:

Special Economic Zones do not have to pay taxes for an initial period of:

A.

2 years

B.

5 years

C.

7 years

D.

10 years

Answer» b. 5 years