Question:

Billboard is a tool of ___

A.

Advertising

B.

Business

C.

Magazines

D.

Marketing

Answer» a. Advertising

Question:

Advertisement is a type of ________________________.

A.

Outdoor Marketing

B.

Indirect Marketing

C.

Share Marketing

D.

Transaction Marketing

Answer» b. Indirect Marketing

Question:

If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?

A.

advertising

B.

public relations

C.

direct marketing

D.

sales promotion

Answer» b. public relations

Question:

____are attractively decorated to draw attention of people.

A.

Newspaper

B.

Magazines

C.

Personal Letters

D.

Window Display

Answer» d. Window Display

Question:

____advertising is to be done to create good company image in the minds of consumer and the general public.

A.

Negative advertising

B.

Social responsibility advertising

C.

Comparative advertising

D.

Fear advertising

Answer» b. Social responsibility advertising

Question:

Major changes have taken place in financial advertising due to ________________

A.

Lifestyle change

B.

Change in economy

C.

Liberalization Policy

D.

Public

Answer» c. Liberalization Policy

Question:

Which of the following organisation lays stress on liberalisation of foreign trade and foreign investment:

A.

International Labour Organisation

B.

IMF

C.

WHO

D.

WTO

Answer» d. WTO

Question:

To gain ease of access to a remote village and more convenience in conducting a social marketing event one has to forge well:

A.

Partnership

B.

Political connection

C.

Money

D.

Public Relations

Answer» a. Partnership

Question:

Ads presumably have an effect on the values and lifestyles of ____________.

A.

Brand

B.

Product

C.

Society

D.

Government

Answer» c. Society

Question:

Which brand of water filter provided water to all the visitors of the Kumbh Mela ?

A.

Tata Swach

B.

Kent RO

C.

Eureka Forbes

D.

Havells Max

Answer» a. Tata Swach