Question:

______________ is something that is done intentionally for a purpose & going beyond expectations of viewer.

A.

Brand Promoter.

B.

Honest Expression.

C.

Sign of Youth.

D.

Extreme Advertisement

Answer» d. Extreme Advertisement

Question:

The stereotyping ads which shows , the older generation has memory loss ranging from mind to severe _________________

A.

Positive impact

B.

Positive Portrayal

C.

Negative Portrayal

D.

Neutral Impact

Answer» c. Negative Portrayal

Question:

Which of the following is not type of loan advertised by Indian Financial Companies.

A.

Personal loan

B.

Home loan

C.

Car loan

D.

Tax loan

Answer» d. Tax loan

Question:

The highest possible rate for advertising time or space.

A.

Gross rate

B.

Consumer rate

C.

Ad rate

D.

Cost

Answer» a. Gross rate

Question:

Liberalisation does not include:

A.

Removing trade barriers

B.

Liberal policies

C.

Introducing Quota system

D.

Disinvestment

Answer» c. Introducing Quota system

Question:

Pick the cricketer who was nick named Jammy because his father worked for Kissan Jams.

A.

Anil Kumble

B.

Rahul Dravid

C.

VVS Laxman

D.

Mohammed Kaif

Answer» b. Rahul Dravid

Question:

The advertisement which believes in the ideology that good ads are good ads but bad ads are better_______

A.

Controversial advertisement

B.

Public serving advertisement

C.

High risk advertising

D.

Low risk advertisement

Answer» a. Controversial advertisement

Question:

What is mobile marketing?

A.

It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

B.

These are company sponsored activities and programs designed to create brand-related interactions with customers.

C.

It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website.

D.

It refers to the process of promoting business or websites through social media channels.

Answer» c. It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website.

Question:

“Positively Different.”

A.

TITANIC

B.

Infosys

C.

AIG or American International Group Insurance Company

D.

Standard Insurance Company Limited.

Answer» d. Standard Insurance Company Limited.

Question:

What is sales promotion?

A.

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» b. It is a variety of short-term incentives to encourage trial or purchase of a product or service.