Question:

What is direct marketing?

A.

It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» a. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

Question:

Advertising for __________________ is not allowed.

A.

Cigarettes

B.

Washing Powder

C.

Sanitisers

D.

Sanitary Napkins

Answer» a. Cigarettes

Question:

Electronic Media is also known as ____media

A.

Print

B.

Broadcast

C.

Social

D.

Audio

Answer» b. Broadcast

Question:

_____ is the example of Indian Government and Financial Advertising.

A.

Life Insurance advertising

B.

Health Insurance advertising

C.

Pradhan Mantri Jan-Dhan Yojna

D.

Home loan advertising

Answer» c. Pradhan Mantri Jan-Dhan Yojna

Question:

Which of the following does fall within the jurisdiction of MRTP Commission ?

A.

Prohibition of unfair trade practices

B.

Opening up of economy to the world by attaining international competitiveness

C.

Reducing number of reserved industries

D.

Free determination of interest rates

Answer» a. Prohibition of unfair trade practices

Question:

Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of _____

A.

Message strategy

B.

Message execution

C.

Selecting media

D.

Measuring communication

Answer» a. Message strategy

Question:

In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___

A.

Advertising

B.

Monopoly in market

C.

Legal environment

D.

Entertainment

Answer» c. Legal environment

Question:

Betcha can’t eat just one.

A.

Lay’s

B.

Fritos

C.

Doritos

D.

Grippos

Answer» a. Lay’s

Question:

_______Advertising tries to overlook in a way defies the social norm & culture of the region.

A.

Social Advertising.

B.

Racial Advertising.

C.

Political Advertising.

D.

Extreme & Controversial Advertising.

Answer» d. Extreme & Controversial Advertising.

Question:

______ is a non-paid form of promotion

A.

Advertising

B.

Direct Marketing

C.

Sales Promotion

D.

Publicity

Answer» d. Publicity