By definition, _______________ simply means that consumers come in contact with the marketer’s message.

by
Question:

By definition, _______________ simply means that consumers come in contact with the marketer’s message.

A.

Perception

B.

Exposure

C.

Attention

D.

Comprehension

Answer» b. Exposure

Note: The above multiple-choice question is for all general and Competitive Exams in India.