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By definition, _______________ simply means that consumers come in contact with the marketer’s message.

/ Advertising in Contemporary Society solved MCQs / By
Question:

By definition, _______________ simply means that consumers come in contact with the marketer’s message.

A.

Perception

B.

Exposure

C.

Attention

D.

Comprehension

Answer» b. Exposure

Note: The above multiple-choice question is for all general and Competitive Exams in India.