A. Strangers
B. Butterflies
C. Barnacles
D. True friends
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment
A. good value pricing
B. cost plus pricing
C. value added pricing
D. quality based pricing
A. straight rebuy
B. turned rebuy
C. new buy
D. purpose buying
A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance
A. house of brands
B. strategy house
C. house of products
D. extended strategy
A. brand elements
B. brand emotions
C. brand conversation
D. brand judgments