An important part of creative strategy is determining the central theme that will become the __________of the ad campaign.

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Question:

An important part of creative strategy is determining the central theme that will become the __________of the ad campaign.

A.

Major selling idea

B.

Big Idea

C.

USP

D.

Brand Identity

Answer» a. Major selling idea

Note: The above multiple-choice question is for all general and Competitive Exams in India.