Designing and Managing Services | Marketing Mcqs

According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?

Byadmin October 3, 2021July 18, 2022

According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?

A. responsiveness
B. assurance
C. empathy
D. reliability

Designing and Managing Services | Marketing Mcqs

The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?

The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?

A. descriptive marketing
B. interactive marketing
C. internal marketing
D. external marketing

Read More The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?
Integrated Marketing Channels | Marketing Mcqs

The distribution strategy which considers some intermediaries to carry particular product is defined as ________?

The distribution strategy which considers some intermediaries to carry particular product is defined as ________?

A. intensive distribution
B. selective distribution
C. exclusive distribution
D. descriptive distribution

Read More The distribution strategy which considers some intermediaries to carry particular product is defined as ________?
Creating Brand Equity | Marketing Mcqs

When customers react favorably for specific brand and identify it differently, it is said to be __________?

When customers react favorably for specific brand and identify it differently, it is said to be __________?

A. positive brand equity
B. negative brand equity
C. buyer’s equity
D. market share equity

Read More When customers react favorably for specific brand and identify it differently, it is said to be __________?
Developing Marketing Strategies and Plans | Marketing Mcqs

In hypercompetitive economy, a company can win only by tuning the ____________?

In hypercompetitive economy, a company can win only by tuning the ____________?

A. providing superior value
B. communicating value
C. managing the superior value
D. all of the above

Read More In hypercompetitive economy, a company can win only by tuning the ____________?
Consumer Markets and Buyer Behavior | Marketing Mcqs

The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?

The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?

A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification

Read More The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
Developing Marketing Strategies and Plans | Marketing Mcqs

The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as __________?

The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as __________?

A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses

Read More The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as __________?

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