Consumer Markets and Buyer Behavior | Marketing Mcqs

According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?

Byadmin August 25, 2021July 18, 2022

According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?

A. real
B. win
C. worth doing
D. less worthy

Analyzing Consumer Markets | Marketing Mcqs

The limited and temporary repository of useful information is classified as____________?

The limited and temporary repository of useful information is classified as____________?

A. long term memory
B. short term memory
C. permanent memory
D. None of above

Read More The limited and temporary repository of useful information is classified as____________?
Marketing Mcqs | Personal Selling and Sales Promotion

The value that customers give up to get the benefits of products or services is classified as?

The value that customers give up to get the benefits of products or services is classified as?

A. discount
B. value added tax
C. price
D. tax

Read More The value that customers give up to get the benefits of products or services is classified as?
Analyzing Consumer Markets | Marketing Mcqs

The strategy to segregate small amount of gains from large amount of loss includes ____________?

The strategy to segregate small amount of gains from large amount of loss includes ____________?

A. cancellation principle
B. segregate principle
C. silver lining principle
D. golden lining principle

Read More The strategy to segregate small amount of gains from large amount of loss includes ____________?
Conducting Marketing Research | Marketing Mcqs

The ‘field-service firm’ is an example of __________?

The ‘field-service firm’ is an example of __________?

A. specialty line marketing firms
B. designed researches
C. customer oriented research firms
D. syndicated research firms

Read More The ‘field-service firm’ is an example of __________?
Developing Marketing Strategies and Plans | Marketing Mcqs

The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?

The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?

A. high low pricing
B. value pricing
C. perceived pricing
D. everyday low pricing

Read More The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?
Creating Long-term Loyalty Relationships | Marketing Mcqs

The shared values, norms, stories and beliefs characterizing the organization are called __________?

The shared values, norms, stories and beliefs characterizing the organization are called __________?

A. organizational culture
B. departmental culture
C. business environment
D. analytical environment

Read More The shared values, norms, stories and beliefs characterizing the organization are called __________?