According to marketing four Ps, the cash rebates are part of?
According to marketing four Ps, the cash rebates are part of?
A. Place
B. Product
C. Price
D. Promotion
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The people who seek products with functional or practical purposes are considered as _________?
The people who seek products with functional or practical purposes are considered as _________?A. makers
B. destroyers
C. non-makers
D. non-destroyersCompanies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focusThe stage which concludes the supplier’s performance assessment by business buyers is classified as?
The stage which concludes the supplier’s performance assessment by business buyers is classified as?A. supplier selection
B. proposal solicitation
C. performance review
D. order-routine specificationThe persuasion route based on customer rational consideration and buying diligence is explained in_________?
The persuasion route based on customer rational consideration and buying diligence is explained in_________?A. value cues
B. central route
C. peripheral route
D. central cuesThe categories of services mix and intangible are classified as the example of _________?
The categories of services mix and intangible are classified as the example of _________?A. pure tangible goods
B. pure services
C. tangible goods with accompanying services
D. major service with minor goodsThe consumers who seek the answer of ‘how we see ourselves’ is a concept named_________?
The consumers who seek the answer of ‘how we see ourselves’ is a concept named_________?A. ideal self-concept
B. actual self-concept
C. self-concept
D. self-monitors