A. selective attention
B. selective distortion
C. selective retention
D. all of above
A. potential extensions
B. lifetime extensions
C. bait extensions
D. visual extensions
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
Marketing management is ____________?
A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Develog marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeg, and growing customers through creating, delivering, and communicating superior customer value,
A. segregate loss
B. segregate gains
C. integrate gains
D. integrate loss
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. motivation
B. intensity
C. demonization
D. psychogenic factors