According to customer’s four Ps, the ‘communication’ is part of?
According to customer’s four Ps, the ‘communication’ is part of?
A. Product
B. Price
C. Promotion
D. Place
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In external environment, the favorable factors and trends are classified as?
In external environment, the favorable factors and trends are classified as?A. Strengths
B. Weaknesses
C. Opportunities
D. ThreatsThe consumer’s buying behavior is largely influenced by___________?
The consumer’s buying behavior is largely influenced by___________?A. social factors
B. cultural factors
C. personal factors
D. all of the aboveThe firm can obtain new product by?
The firm can obtain new product by?A. acquisition
B. repetition
C. merger
D. new packaging of productThe communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?
The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. non-emotional communication channelsThe theme of message content which directs to the audience sense of what is proper and right is classified as?
The theme of message content which directs to the audience sense of what is proper and right is classified as?A. irrational appeal
B. moral appeal
C. rational appeal
D. emotional appealMarketing myopia is to pay attention to?
Marketing myopia is to pay attention to?A. Product offered by company
B. Benefits produced by products
C. Experiences associated with products
D. None of above