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A psychological basis that motivates the viewer toward the advertiser’s goals by titillating the viewer with actual or suggested nudity

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Question:

A psychological basis that motivates the viewer toward the advertiser’s goals by titillating the viewer with actual or suggested nudity

A.

Sex appeal

B.

Rational appeal

C.

Emotional appeal

D.

Personal appeal

Answer» a. Sex appeal

Note: The above multiple-choice question is for all general and Competitive Exams in India.