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A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need

/ Advertising in Contemporary Society solved MCQs / By
Question:

A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need

A.

Functional

B.

Symbolic

C.

Biological

D.

Utilitarian

Answer» a. Functional

Note: The above multiple-choice question is for all general and Competitive Exams in India.