A. learning
B. attitudes
C. beliefs
D. perception
A. database marketing
B. customer database
C. detailed database
D. company database
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above
A. assess needs of customer
B. set target price
C. determine incurred costs
D. design product
A. personal sources
B. commercial sources
C. public sources
D. all of above
A. contract manufacturing
B. joint ownership
C. management contracting
D. investment ownership
A. perception
B. brand image
C. self-concept
D. self-image