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_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.

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Question:

_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.

A.

Product attribute

B.

Product class

C.

Positioning

D.

Personality

Answer» b. Product class

Note: The above multiple-choice question is for all general and Competitive Exams in India.