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_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)

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Question:

_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)

A.

Brand personality

B.

User Imagery

C.

Brand Image

D.

Brand symbol

Answer» b. User Imagery

Note: The above multiple-choice question is for all general and Competitive Exams in India.