| Question: What is mobile marketing? | A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. | B. | These are company sponsored activities and programs designed to create brand-related interactions with customers. | C. | It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website. | D. | It refers to the process of promoting business or websites through social media channels. | Answer» c. It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website. |  
| Note: | The above multiple-choice question is for all general and Competitive Exams in India. |