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____ defined global advertising as “international ads which are addressed to multicultural audiences”

Question:

____ defined global advertising as “international ads which are addressed to multicultural audiences”

A.

Dozmal & kernan (1993,p.1)

B.

Dozmal (1993)

C.

Kernan (1993)

D.

Dozman & kernan (1990)

Answer» a. Dozmal & kernan (1993,p.1)

Note: The above multiple-choice question is for all general and Competitive Exams in India