Identifying Market Segments and Targets | Marketing Mcqs

The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?

Byadmin October 3, 2021July 17, 2022

The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?

A. single product concentration
B. mass customization
C. product specialization
D. market specialization

Integrated Marketing Channels | Marketing Mcqs

In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?

In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?

A. facilitators
B. terminators
C. merchants
D. agents

Read More In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?
Analyzing Consumer Markets | Marketing Mcqs

The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?

The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?

A. laddering
B. motivation hierarchy
C. intentional hierarchy
D. sampling hierarchy

Read More The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?
Analyzing Consumer Markets | Marketing Mcqs

A person’s pattern of living and as expressed in activities and opinions is best classified as ____________?

A person’s pattern of living and as expressed in activities and opinions is best classified as ____________?

A. role
B. status
C. lifestyle
D. personality

Read More A person’s pattern of living and as expressed in activities and opinions is best classified as ____________?
Marketing Mcqs | Personal Selling and Sales Promotion

According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?

According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?

A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage

Read More According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?
Marketing Channels | Marketing Mcqs

The ‘Nivea’ introduced and markets product line for men including body wash and shaving gels is example of?

The ‘Nivea’ introduced and markets product line for men including body wash and shaving gels is example of?

A. geographic segmentation
B. gender segmentation
C. psychographic segmentation
D. behavioral segmentation

Read More The ‘Nivea’ introduced and markets product line for men including body wash and shaving gels is example of?
Global Marketplace | Marketing Mcqs

The company marketing mix that target market segments very broadly is called?

The company marketing mix that target market segments very broadly is called?

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

Read More The company marketing mix that target market segments very broadly is called?

Similar Posts