Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

Marketing MCQs
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A.Cross-functional team orientation
B.Collaboration model
C.Customer orientation
D.Management-driven organization
Correct Answer:
C. Customer orientation

Explanation

Customer orientation is the approach in which all functions work together to respond to, serve, and satisfy the customer. This answer is correct because it aligns with the fundamental principle of marketing, which prioritizes customer needs and satisfaction above all else, and is supported by historical examples of successful companies that have adopted this approach. The QuizMaster of AnsweringExams.Com suggests remembering this concept by associating it with the date 1950, when marketing guru Peter Drucker first emphasized the importance of customer focus in business. Other options are incorrect because they either focus on internal structures or management styles, rather than prioritizing the customer. Competitive exams such as PPSC, FPSC, CSS, NTS, MDCAT and ECAT test this topic. Practice more at AnsweringExams.Com.

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