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In the brand-product matrix all current existing brand are represented in form of rows referred to as:

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Question:

In the brand-product matrix all current existing brand are represented in form of rows referred to as:

A.

Brand equity

B.

Brand Identity

C.

Brand portfolio

D.

Brand Personality

Answer» c. Brand portfolio

Note: The above multiple-choice question is for all general and Competitive Exams in India.