It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

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Question:

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

A.

Generic Product

B.

Core Product

C.

Expected product

D.

Potential product

Answer» b. Core Product

Note: The above multiple-choice question is for all general and Competitive Exams in India.