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The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as

/ Advertising in Contemporary Society solved MCQs / By
Question:

The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as

A.

Appeal

B.

Need

C.

Demand

D.

Desire

Answer» a. Appeal

Note: The above multiple-choice question is for all general and Competitive Exams in India.