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Which among the following is not an essential of advertising appeal?

/ Advertising in Contemporary Society solved MCQs / By
Question:

Which among the following is not an essential of advertising appeal?

A.

It must be conceptually sound

B.

It must be interesting

C.

It must be economical

D.

It must be complete

Answer» c. It must be economical

Note: The above multiple-choice question is for all general and Competitive Exams in India.