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Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called?

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Question:

Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called?

A.

Mandatories

B.

Baseline

C.

Border

D.

Promise/Slogan

Answer» b. Baseline

Note: The above multiple-choice question is for all general and Competitive Exams in India.