Graveyard model and Brand Asset evaluator both were coined by / » Brand Building solved MCQs / By admin Question: Graveyard model and Brand Asset evaluator both were coined by A. David aaker B. Young and Rublicam C. Isaac Jacob D. Al ries and Jack trout Answer» b. Young and Rublicam Note: The above multiple-choice question is for all general and Competitive Exams in India.