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Graveyard model and Brand Asset evaluator both were coined by

Question:

Graveyard model and Brand Asset evaluator both were coined by

A.

David aaker

B.

Young and Rublicam

C.

Isaac Jacob

D.

Al ries and Jack trout

Answer» b. Young and Rublicam

Note: The above multiple-choice question is for all general and Competitive Exams in India