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Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________

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Question:

Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________

A.

Brand image trap

B.

Brand position trap

C.

External perspective trap

D.

Product–Attribute Fixation:

Answer» b. Brand position trap

Note: The above multiple-choice question is for all general and Competitive Exams in India.