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Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.

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Question:

Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.

A.

Family brand

B.

Vertical extension strategy

C.

. Ad-hoc branding strategy

D.

Line extension

Answer» a. Family brand

Note: The above multiple-choice question is for all general and Competitive Exams in India.