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But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by

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Question:

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by

A.

David aaker

B.

Kevin Keller

C.

Al Ries & Jack Trout

D.

Philip Kotler

Answer» c. Al Ries & Jack Trout

Note: The above multiple-choice question is for all general and Competitive Exams in India.