AIDA stands for Awareness, ______, Desire and _____. / Advertising in Contemporary Society solved MCQs / By admin Question: AIDA stands for Awareness, ______, Desire and _____. A. Interest; Action B. Idea; Approach C. Intensity; Appeal D. Involvement; Appeal Answer» a. Interest; Action Note: The above multiple-choice question is for all general and Competitive Exams in India.